Detailed Course Information |
Spring 2025
Dec 03,2024 |
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| MGMT 330 - Digital Marketing |
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This course will examine major digital channels and platforms for digital marketing, theories and techniques of digital marketing, implementation considerations, and associated risks and limitations. The course will focus on the application of technology and data in the marketing mix and the behavior of consumers in the online environment. It will identify which tools can be used to collect data about customers and illustrate how digital marketing resources bring into focus the profiles and behaviors of market segments. Topics include customer relationship management, effects of the internet on product, pricing, distribution, and promotion, as well as ethical, security, and privacy concerns.
4.000 Credit hours 40.000 TO 48.000 Lecture hours Syllabus Available Levels: Bachelor Applied Science Schedule Types: Lecture Business,Technology and Trades Division Business Department Course Attributes: Tuition, Career and Technical Education Restrictions: Must be enrolled in one of the following Levels: Bachelor Applied Science May not be enrolled in one of the following Colleges: College Now Must be enrolled in one of the following Majors: Applied Business Management |
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