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Detailed Course Information


Spring 2024
May 23,2024
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BT 253 - Digital Marketing
This course will demonstrate how the web enables market research on prospects’ needs and wants. It will identify which tools can be used to collect data about customers and illustrate how digital marketing resources bring into focus the profiles and behaviors of market segments. The course will focus on digital marketing tools and how to evaluate their effectiveness.
4.000 Credit hours
40.000 TO 48.000 Lecture hours

Syllabus Available
Levels: Credit
Schedule Types: Lecture

Business,Technology and Trades Division
Business Department

Course Attributes:
Tuition, Career and Technical Education

Must be enrolled in one of the following Levels:     
      Skills Development
May not be enrolled in one of the following Colleges:     
      College Now

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Release: 8.5.4