Syllabus Information |
Winter 2026
Apr 29,2025 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| BA 223 - Marketing |
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Associated Term:
Winter 2026
Learning Objectives: Upon successful completion of this course, the student will be able to: 1. Conduct primary and/or secondary research to understand an organization's marketing activities 2. Introduce the key elements involved in developing a marketing strategy for an organization 3. Use common strategic frameworks, concepts, and techniques to develop analytic and problem-solving skills in marketing 4. Refine written communication skills and improve the ability to work effectively with others 5. Provide examples of how companies organize marketing efforts across a variety of business settings Required Materials: Technical Requirements: |
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