Syllabus Information |
Spring 2025
Dec 04,2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| MGMT 330 - Digital Marketing |
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Associated Term:
Spring 2025
Learning Objectives: Upon successful completion of this course, the student will be able to: 1. Improve conversion rates on a website using appropriate frameworks 2. Explain the role of digital marketing in the buyer decision-making process 3. Apply digital marketing tactics within a larger marketing and communications strategy 4. Evaluate the strategic value of various digital marketing channels and platforms 5. Measure and assess the effectiveness of digital marketing efforts 6. Plan and execute digital marketing strategies that adhere to ethical and legal standards Required Materials: Technical Requirements: |
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