Syllabus Information |
Winter 2025
Dec 04,2024 |
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| BA 238 - Sales |
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Associated Term:
Winter 2025
Learning Objectives: Upon successful completion of this course, students should be able to: 1. Explain how the marketing concept and the selling concept differ 2. Explain buyer behavior using concepts from the behavioral sciences 3. Demonstrate techniques for locating qualified customers and creating favorable conditions for approaching customers 4. Demonstrate techniques for gaining customer attention, handling objections, identifying buying signals, and closing the sale 5. Demonstrate written and verbal communication techniques, including active listening, throughout the sales process 6. Explain the importance of ethics in sales 7. Demonstrate sales techniques in contexts such as personal career development, product or service sales, and entrepreneurship Required Materials: Technical Requirements: |
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