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Syllabus Information


Spring 2023
Apr 23,2024
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Information Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course.

Syllabus Information
BT 253 - Digital Marketing
Associated Term: Spring 2023
Learning Objectives: Upon successful completion of this course, the student will be able to:
1. Apply situational analysis to marketing planning and implementation
2. Design marketing plans that include digital communications, customer relationship management, and customer feedback
3. Map the roles and responsibilities of internal participants in internet marketing efforts
4. Facilitate online marketing strategies and identify viable tools and resources
5. Identify, monitor, and analyze demographic and consumer behavior data
6. Design marketing mixes that include digital media
7. Optimize marketing communications for various digital platforms including social media platforms
8. Evaluate and promote sustainable, ethical marketing practices
9. Continuously improve marketing’s contribution by understanding consumer behavior and search engine logarithms
Required Materials:
Technical Requirements:

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