Syllabus Information |
Fall 2022
Apr 25,2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| BA 223 - Marketing |
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Associated Term:
Fall 2022
Learning Objectives: Upon successful completion of this course, the student will be able to: 1. Describe the evolution of marketing in the American economy 2. Define “value” and explain marketing’s role in creating value for customers 3. Understand the marketing process to include: 4. Citing the effects that society, economics, government, and technology have on marketing 5. Explain qualitative and quantitative market research methods 6. Compare and contrast consumer and organizational markets 7. Describe the consumer decision making process and the major factors influencing consumer buying behavior 8. Define the purpose and benefits of segmentation and targeting and describing the major approaches to doing so 9. Explain the concept of positioning and assessing various positioning strategies 10. Describe the new product development process 11. Evaluate product line planning strategies 12. Explain the stages of the product life cycle 13. Describe the process of developing brand loyalty 14. Compare and contrast the marketing of services and the marketing of goods 15. Describe the role of distribution and explaining the importance of supply chain management 16. List examples of major issues that marketers must consider when managing and developing international distribution channels 17. Explain the importance of integrated marketing communications 18. Assess the roles of the methods of communication 19. List the different types of advertising and describing which method is best given certain situations 20. Illustrate the relationship between price, value, and quality 21. Differentiate the factors that affect pricing policy 22. Recognize how the major elements of the marketing process apply to actual marketing situations 23. State ways in which ethics can be integrated into the marketing process 24. Understand the importance of relationship marketing 25. Understand how legal issues affect marketing strategies 26.Evaluate key trends in the global environment 27. Understand the best practices in the contemporary marketing process 28. Incorporate enhanced decision-making among promotional tools and determining cost effectiveness 29. Understand the advertising strategies in a contemporary marketing campaign Required Materials: Technical Requirements: |
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