Syllabus Information |
Spring 2022
Nov 21,2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| BT 253 - Digital Marketing |
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Associated Term:
Spring 2022
Learning Objectives: Upon successful completion of this course, the student should be able to: 1. Apply situational analysis to marketing planning and implementation. 2. Design marketing plans that include digital communications, customer relationship management, and customer feedback. 3. Map the roles and responsibilities of internal participants in internet marketing efforts. 4. Facilitate online marketing strategies and identify viable tools and resources. 5. Identify, monitor, and analyze demographic and consumer behavior data. 6. Design marketing mixes that include digital media. 7. Optimize marketing communications for various digital platforms including social media platforms. 8. Evaluate and promote sustainable, ethical marketing practices. 9. Continuously improve marketing’s contribution by understanding consumer behavior and search engine logarithms. Required Materials: Technical Requirements: |
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