Syllabus Information |
Fall 2021
May 03,2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| HRTM 109 - Principles of Meetings and Convention Management |
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Associated Term:
Fall 2021
Learning Objectives: Upon successful completion of this course, the student should be able to: 1. Identify types of meetings such as sales, dealer, technical executive, training, and public. 2. Evaluate the different characteristics of the company meeting, which includes exhibits, duration, the site, geography, lead-time, and time cycle. 3. Identify the decision-maker in the organization as the meeting planner or the advertising and sales promotion manager. 4. Explain the process of finding the organization and the right person through special meeting publications, business publications, trade directories, trade associations, local business directories, and branch offices. 5. Evaluate other sources of convention business, including nonprofit organizations and government agencies. 6. Define the incentive travel market and the opportunities they provide hospitality properties during slow periods. 7. Select other developments, which afford opportunities for increased business. 8. Identify the types of organizations, which may help service meetings more efficiently. 9. Define the role of convention bureau. 10. Identify the organization of the convention department and the tools used to control the flow of information. Required Materials: Technical Requirements: |
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