Syllabus Information |
Spring 2014
May 06,2024 |
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 | Use this page to maintain syllabus information, learning objectives, required materials, and technical requirements for the course. |
| BA 249 - Retailing |
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Associated Term:
Spring 2014
Learning Objectives: Upon successful completion of this course, the student should be able to: 1. Understand the purpose of retailing and the retail environment 2. Understand customer buying behavior, customer value, and the importance of creating long-term customer relationships 3. Identify various forms of retailing and types of retailers 4. Understand purchasing and inventory control 5. Understand the role of the sales support function 6. Understand the responsibilities of the retail operations function 7. Understand the importance of market, location, and pricing 8. Understand retail communication and marketing strategies 9. Identify careers and opportunities in retailing Required Materials: Technical Requirements: |
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