Catalog Entries |
Winter 2024
May 20,2024 |
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| BA 223 - Marketing |
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Marketing is misunderstood, even by business leaders. Most people think that marketing is just sales, but marketing is much more than sales. To be successful, businesses must create products that consumers want, price them competitively, distribute them to where they are demanded, and promote their value. Marketing involves all of these things, and in this course students will learn and apply the principles of marketing.
4.000 Credit hours 40.000 TO 48.000 Lecture hours Syllabus Available Levels: Credit Schedule Types: Lecture Business,Technology and Trades Division Business Department Course Attributes: Tuition |
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