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Fall 2023
Apr 23,2024
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BA 223 - Marketing
Marketing is misunderstood, even by business leaders. Most people think that marketing is just sales, but marketing is much more than sales. To be successful, businesses must create products that consumers want, price them competitively, distribute them to where they are demanded, and promote their value. Marketing involves all of these things, and in this course students will learn and apply the principles of marketing.
4.000 Credit hours
40.000 TO 48.000 Lecture hours

Syllabus Available
Levels: Credit
Schedule Types: Lecture

Business,Technology and Trades Division
Business Department

Course Attributes:
Tuition


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