Catalog Entries |
Spring 2022
Apr 28,2024 |
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| BT 253 - Digital Marketing |
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This course will demonstrate how the web enables market research on prospects’ needs and wants. It will identify which tools can be used to collect data about customers and illustrate how digital marketing resources bring into focus the profiles and behaviors of market segments. The course will focus on digital marketing tools and how to evaluate their effectiveness.
4.000 Credit hours 40.000 TO 48.000 Lecture hours Syllabus Available Levels: Credit Schedule Types: Lecture Business,Technology and Trades Division Business Department Course Attributes: Tuition, Career and Technical Education |
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