Catalog Entries |
Fall 2017
Apr 27,2024 |
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| BA 223 - Marketing |
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Prerequisites: BA 101. As an initial study of the principles of marketing in our socio-economic system, this course stresses the important role marketing plays not only in businesses but also in our everyday lives. Emphasis is placed on analysis of marketing strategies necessary to develop and market as well as provide ways of handling product and service development, distribution, promotion, and pricing. Additional emphasis is placed on how managers should make marketing decisions which best create customer value. The course is designed for both business majors and non-majors. May be offered online.
4.000 Credit hours 40.000 TO 48.000 Lecture hours Syllabus Available Levels: Credit Schedule Types: Lecture Business Division Business Department Course Attributes: Tuition |
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