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Spring 2014
Mar 28,2024
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BA 223 - Marketing
Prerequisites: BA 101. As an initial study of the principles of marketing in our socio-economic system, this course stresses the important role marketing plays not only in businesses but also in our everyday lives. Emphasis is placed on analysis of marketing strategies necessary to develop and market as well as provide ways of handling product and service development, distribution, promotion, and pricing. Additional emphasis is placed on how managers should make marketing decisions which best create customer value. The course is designed for both business majors and non-majors. May be offered online.
4.000 Credit hours
40.000 TO 48.000 Lecture hours

Syllabus Available
Levels: Credit
Schedule Types: Lecture

Business Division
Business Department

Course Attributes:
Tuition

Restrictions:
Must be enrolled in one of the following Levels:     
      Credit
May not be enrolled in one of the following Colleges:     
      College Now

Prerequisites:
Credit level BA 101 Minimum Grade of C

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